Your company isn't worth a multiple. It's worth whatever the one buyer who can't lose you will pay—and we find them.
Most banks sell your numbers. We sell the reason a buyer can't say no—and we build it over time.
An OK exit happens to you.
A great exit is planned.
Most banks start an auction and see who likes you best. It fails for reasons that have nothing to do with your business. The buyer's timing is never yours—they're busy, waiting on capital, in the wrong quarter, or just hired a new product lead. And a stranger discounts numbers they don't trust.
Long-term relationships are built on trust, over time. We work with you to build them early.
HOW THE 12 MONTHS WORK→We start 12–18 months early
Meetings, updates, coffees—the buyer forms a real bond with the business. The head of product hasn't had a day with your CIM. With us, they've had six months to dream about the future together.
Buyers don't just pay for numbers
Banks think all you want is more money. We know you also want a great home for your lifestyle, work and team.
Two ways in. The early prep,
or the live deal.
No hierarchy—two doors into the same room. Start the buyer warm-up early, or run the full process now.
Strategic Sale Preparation
Twelve to eighteen months of quiet buyer warm-up before you go live—so the buyer already knows the business, and has fallen for it.
- Company deep dive
- Honest valuation
- Acquirer map + curated top-buyer shortlist
- Outreach and meetings booked
- Cadence—check-ins, follow-ups, reminders
- Strategic narrative set
You just show up. We do the legwork.
SEE HOW THE 12 MONTHS WORK→Sale Mandate
We run the process end to end and sit at the table with you when it counts.
- Acquirer map + full buyer universe worked
- Financial model
- IM and teaser
- Management presentation
- Data room
- Deal structuring + term sheets
- Negotiation at the table
- Weekly calls + on-call access
One engine, run for every buyer—
until they're at the table.
The same five steps, run on our channels or yours in parallel—then kept warm.
Find the target
Identify the right buyer and the decision-maker.
Reach out
Connect via our LinkedIn or yours.
Follow up by email, from us or yours (connected into our system).
Book meetings
Convert interest into meetings on the calendar.
Run the cadence
Follow-ups, email updates and reminders keep every buyer warm.
Same engine, two ways to run it.
We work with companies directly as much as with VC and PE funds—this isn't a fund-only service. Founders and management teams can come straight to us.
We work with the fund.
- We agree the portfolio companies we'll work with.
- Each company gets the full SSP: deep dive, acquirer map, outreach, cadence.
- A strategic capital plan per company.
- An Exit-Readiness assessment—our proprietary scoring—shared with the fund and the company.
We work with you.
- Direct with founders and management team.
- The full SSP: deep dive, honest valuation, acquirer map + shortlist.
- Outreach and meetings booked on our channels and yours.
- You just show up—we do the legwork, you keep building.
Sell-side M&A,
run by operators.
We work with founders and CEOs of software and technology businesses—Australia and the USA.
The honest number, first
We tell you what your company is really worth before you waste a year chasing a fantasy multiple.
Every potential buyer, mapped
Software scans the whole market—strategic buyers, private equity, operators—to find the acquirer who can't afford to lose you. The best buyer is the one no rolodex knows.
Outreach that lands
Every buyer approached one-to-one, your name kept anonymous until you say go. We show the hunt—the data, the shortlist.
Negotiate the premium
This is where the operator turns banker. Deal structuring, term sheets—the banker at the table with you, protecting the price and the people who built it.
The map,
before the mandate.
A free Acquirer Map and market-intel brief, built for your company before you owe us anything.
What the map surfaces
Every buyer scored on why they can't afford to lose you—not just who's on a list.
acquirer: "strategic",
fit: 0.92,
why: "fills their gap",
status: "approach blind"
We do the work and give you the map. If we're not the right fit, you keep it anyway.
A great exit, planned end to end.
Roughly five months from materials to signing—after the quiet work is already done.
AI does the grunt work,
so people get our attention.
A fleet of agents maps buyers, scores fit, and runs the process in the background—so our operators spend their hours on you and your team, not the busywork.
Nine specialist agents behind every mandate—a desk that never sleeps.
All engagements are bespoke to your
needs—this is what happens on
most deals.
We do the work. You just show up.
- Company deep dive
- Honest valuation
- Acquirer Map
- Curated top-buyer shortlist
- Outreach + meetings booked
- Cadence, check-ins, follow-ups
- Strategic narrative set
- You: just show up.
The complete hunt, end to end
- Acquirer Map
- Weekly calls + on-call access
- Full buyer universe worked
- Management deck + data room
- Deal structuring + term sheets
- Negotiation at the table
An acquirer or PE emailed you asking to meet?
- We review the conversations
- Assess real intent
- Decide together: SSP or go straight to a live deal
We're as selective with who we work
with as you are with who you sell to.
Ours is narrow on purpose.
Sell-side only
We represent founders selling—never both sides of a table
Good people
Strong operators, founders we'd happily grab a beer with—that's the bar
People-first founders
Only those who'll treat their team fairly through a sale
We work across industries and investors. Six places we go deep:
WHO WE WORK WITH→Comps tell you what the last
founder settled for. We find the
buyer who can't say no—and spend
12 months making sure they can't.
Software that ranks 300+ acquirers by fit
The best buyer is the one no rolodex knows. Our engine scans and ranks 300+ acquirers—strategic buyers, private equity, operators—each scored on why they can't afford to lose you.
Candour first
If your number's a fantasy, we'll say so before you waste a year. Most won't—they're chasing your mandate.
Operators, not bankers
Most bankers have never built anything. We have. We carry the map and the scars—and we read the deal differently.
The free Acquirer Map
A free acquirer map and market-intel brief, built before you owe us anything. The map, before the mandate.
Let's talk.
We do the work. You just show up.
- Company deep dive
- Honest valuation
- Acquirer Map
- Curated top-buyer shortlist
- Outreach + meetings booked
- Cadence, check-ins, follow-ups
- Strategic narrative set
- You: just show up.
The complete hunt, end to end
- Acquirer Map
- Weekly calls + on-call access
- Full buyer universe worked
- Management deck + data room
- Deal structuring + term sheets
- Negotiation at the table
An acquirer or PE emailed you asking to meet?
- We review the conversations
- Assess real intent
- Decide together: SSP or go straight to a live deal
The questions we get,
answered straight.
You'll sell this once.
Let's get it right.
Five minutes while you walk to get a coffee. No pitch—just the truth about what your company is worth and who might buy it.