A global sell-side M&A adviser for mobile app founders. We've built, bought and sold apps—and we run the deal from buyer search to close.
20Seven is a global sell-side M&A adviser for founders selling mobile app and consumer app businesses.
CONFIDENTIAL ENQUIRY
Either way, the worst move is to negotiate alone against one buyer who does this for a living. We read the intent, tell you what the business is really worth, and either prepare you quietly or take it to a real process — your name kept blind until you're ready.
A single unsolicited offer is the weakest place to negotiate from: one buyer, no competition, no benchmark. Before you reply with a number, we tell you whether they're serious and what a competitive process would actually surface.
You don't have to run an auction next week. We warm the right acquirers over time, then approach the best of them one at a time — so when you go, the buyer already knows the app and can't afford to lose it.
We've built consumer apps ourselves. We know what a real retention curve looks like, why a spike in installs can mean nothing, and which numbers a buyer will actually trust.
Our team has bought apps, not just sold them. We know how an acquirer builds their model, where they hunt for discounts, and how to close the gaps before they find them.
We research strategic and specialist app acquirers by category, monetisation fit and current acquisition signals, then rank the people most likely to value the business.
Subscription, in-app purchase, in-app advertising — we build the monetisation picture acquirers care about, so the story stands up when their analysts pull it apart.
App-store payment mechanics, store-fee drag on net revenue, deferred-revenue recognition and the cashflow timing that trips buyers up — priced in, not glossed over.
We're connected to the strategics and aggregators who buy consumer apps — and we can approach them blind, without naming you, until you decide you're ready.
Cohort analysis, LTV/CAC, retention forecasts — auditable models built the way apps actually behave, so due diligence confirms the story instead of unpicking it.
App M&A is a thin, unprofessional market. You get people who know apps but not finance, or finance people who've never shipped an app — and most are brokers who list you and wait. We're the rare adviser who understands both, and we do the work.
Professional buyers do this every day; go it alone and you do all the work while they quietly rinse you on the terms and detail you never see. We sit on your side of the table, run the detail, and hold the line where it counts.
App-M&A fees are often exorbitant for the little work a broker actually does. We charge fairly for a full advisory process — buyer discovery, modelling, and running the deal — not a listing fee dressed up as advice.
We map the acquirers who can't afford to lose you — often 300+ names narrowed to a ~30-buyer shortlist — then warm them, book the meetings, and run the process when the timing is yours. The full method lives in our Strategic Sale Planning. See how Strategic Sale Planning works.
No pitch—just the truth about what your company is worth and who might buy it.
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