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SELL A SOFTWARE COMPANY

Selling a software company? Sell-side advisors who've built and sold software.

Sell-side M&A for SaaS, B2B software, and HR-tech founders in Australia and the USA. Operators, not bankers.

20Seven is a sell-side M&A advisory that represents founders selling software and technology businesses.

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THE MOMENT

An acquirer emailed you — or you're starting to think about an exit.

The strongest exits are planned long before they happen. Whether you were approached or you're just beginning to look ahead, we tell you the truth about what the business is worth and who would really pay for it — before you commit to anything.

You just got approached

One unsolicited buyer, no competition, no benchmark — the weakest position to negotiate from. We read the intent and decide with you whether to prepare quietly or open a real process.

You're thinking of selling

You can start the warm-up long before you're ready and pull the trigger only when the timing is yours. We find the right buyers and build the relationships early, so go-time isn't a cold start.

WHY 20SEVEN FOR SOFTWARE

Operators who've sold software — on your side of the table.

Operators, not bankers

We've built and sold software ourselves, so we speak to your business as operators — not bankers reading your CIM cold for the first time in a data room.

SaaS, B2B, and HR tech

We work across the software landscape — SaaS, B2B software, HR tech, and the adjacent categories that sit alongside them. We've worked with many software clients and know how each is read by a buyer.

We model what buyers price

ARR, net revenue retention, churn, expansion, and Rule-of-40 — we build the metrics acquirers actually underwrite, so the story holds up when their analysts pull it apart.

We know the buyer universe

Strategics, PE software platforms, and aggregators — we know who's buying software, how each type underwrites, and how to reach the person who actually decides.

Advisors, not brokers

We run a full advisory process on your side of the table — not a listing that leaves you doing the work while a professional buyer quietly rinses you on terms. Seller-side only, always.

A ranked buyer universe

We map the acquirers who can't afford to lose you — often 300+ names narrowed to a focused ~30-buyer shortlist — across AU and US, before anyone is approached.

HOW IT WORKS

One engine, from first coffee to close.

We map and rank your buyers, warm them over time, then run a tight competitive process when you're ready. The full method lives in our Strategic Sale Planning. See how Strategic Sale Planning works.

QUESTIONS WE GET

The questions we get,
answered straight.

Buyers price the metrics that predict durable cashflow — recurring revenue and its quality, net revenue retention, churn, expansion, gross margin, and the growth-versus-profitability balance the Rule-of-40 captures. We model those the way an acquirer will read them, so the valuation case is built on the levers that actually move the number.

Broadly three groups: strategics buying a product, customer base, or capability; PE software platforms rolling up a category; and aggregators buying for cash generation. Each underwrites differently, so who you take it to shapes both the price and the terms. We know the universe and how each one thinks.

Don't reply with a number and don't go it alone. A single unsolicited approach is the weakest position to negotiate from — a professional buyer does this daily. We read whether they're serious, tell you the honest range, and decide with you whether to quietly prepare or open a competitive process.

Both. We work with founders who own the whole company outright and with teams that have taken VC or PE money — the process differs where a cap table, a board, or investor consents are involved, and we've lived both sides. Seller-side only, either way.

A live process runs roughly five months from first materials to signing. The quiet warm-up before it, where the real value is built, runs 12 to 18 months — and you can start that long before you're ready.

Start the conversation.
Sell it right.

Five minutes while you walk to get a coffee. No pitch—just the truth about what your company is worth and who might buy it.

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WHO WE WORK WITH
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