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Who is Vertafore?

Vertafore is a private equity firm based in the United States.

Vertafore logo
Firm facts

Vertafore

Type
private equity firm
Headquarters
Denver, United States
Last verified 2026-10-24
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How they work

Vertafore is a Denver-based insurance software company whose platforms serve agencies, MGAs, wholesalers and carriers. It is a Roper Technologies business and has added agency sales, MGA systems and underwriting capabilities through acquisitions.

Vertafore acquires adjacent insurance software capabilities and integrates them into its agency and MGA platforms. Its public material does not describe a standard seller process.

Capital model
Corporate strategic acquisitions within Roper Technologies, its parent group.
Geography
Vertafore has acquired US-based insurance software businesses, including Surefyre in San Francisco and AgencyZoom in Columbus. No formal target-country mandate is published.
Ownership
Acquires insurance software businesses and integrates their capabilities into its operating product suite; specific future equity-control terms are not stated.
Platform or bolt-on
Recent acquisitions add adjacent insurance software capabilities to Vertafore’s existing MGA and agency platforms.
Sector focus
Software for insurance agencies, MGAs, wholesalers and carriers, especially distribution automation, underwriting and agency growth.

Their portfolio

Showing 2 of 2 known holdings — coverage is still partial.

  • SectorFinancial services
    What they doAgencyZoom provides insurance agencies with sales analytics, lead management and automated customer engagement software.
  • SectorFinancial services
    What they doSurefyre provides a cloud-based agent portal and underwriting workbench for property and casualty insurance MGAs, wholesalers and carriers.
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Sources

The truth, first.Data as at 2026-10-24
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