Who is MAXUS Capital?
MAXUS Capital is a serial acquirer based in Australia.
MAXUS Capital
- Type
- serial acquirer
- Headquarters
- Australia
- Website
- maxus.au
How they work
MAXUS Capital is a Queensland (Gold Coast/Pimpama)-based private investment firm, trading as MAXUS Capital Pty Ltd (ACN 696 911 243), dedicated to the acquisition, integration and long-term optimization of established Australian e-commerce businesses. It seeks 100% equity buyouts, deploying liquid reserves plus commercial debt/vendor finance, and describes a 'Ghost ownership' model of strategic oversight rather than daily task execution post-acquisition.
MAXUS's website provides a general enquiry channel. It offers flexible settlement structures—cash-heavy closings, vendor carry-backs or performance-based earn-outs—funded from its own liquid reserves plus commercial debt or vendor finance rather than third-party equity. Post-acquisition, MAXUS runs a 'Ghost ownership' model—capital and strategic oversight rather than day-to-day operating involvement. Existing virtual assistants or automation are expected to keep running the business day to day. MAXUS does not publish a diligence checklist, transaction timetable, or a stage-by-stage process from initial enquiry through to close.
- Sector focus
- Sector-agnostic, prioritising profitability and ease of remote management over specific niches. Preferred categories: Consumer Goods, Industrial Supplies, SaaS and B2B Distribution (homepage phrases this as 'Consumer Goods, Lifestyle, or specialized B2B niches with high customer retention and low SKU complexity'). Requires a defensible market position — brand equity, proprietary designs or exclusive supplier contracts.
- Geography
- Australia only — targets must be Australian-registered e-commerce businesses.
- Ownership
- Outright 100% equity buyout with a 'Ghost ownership' post-acquisition model: MAXUS provides capital and strategic oversight rather than daily task execution, and targets must require under 20 hours/week of owner involvement, ideally already supported by virtual assistants or automatable via AI-driven customer service.
- Majority or minority
- Majority — specifically 100% equity buyouts (full change of control), not minority stakes.
- Target EBITDA
- Not disclosed as EBITDA specifically — the firm states a target Seller's Discretionary Earnings (SDE) of AUD $150,000-$300,000 per annum, with a minimum 20% net profit margin, as its equivalent earnings/profitability threshold.
- Enterprise value
- Not disclosed as 'enterprise value' specifically — the firm states a target Purchase Price Range of AUD $400,000-$1,000,000 (including SAV, stock at valuation) per acquisition.
- Investment size
- AUD $200,000 in liquidity is stated as immediately available for cash-at-close/deposit; the overall per-deal purchase-price range is AUD $400,000-$1,000,000, funded via a combination of internal/liquid reserves and commercial debt or vendor finance.
- Capital model
- Privately held investment firm (not a traditional pooled/blind-pool fund) using internal liquid reserves combined with commercial debt and vendor finance; offers flexible settlement structures including cash-heavy closings, vendor carry-backs or performance-based earn-outs.
- Founder ownership
- Not a founder-retention model on the seller side — MAXUS seeks 100% equity buyouts (full change of ownership) rather than the seller/founder retaining ongoing equity; day-to-day operations are expected to continue via existing virtual assistants/automation rather than continued founder involvement post-close. On the MAXUS side, the firm is led by its Managing Director, Stephen Maxwell.