Who is MAXUS Capital?
MAXUS Capital is a serial acquirer based in Australia.
MAXUS Capital
- Type
- serial acquirer
- Headquarters
- Australia
- Website
- maxus.au
How they work
MAXUS Capital is a Queensland (Gold Coast/Pimpama)-based private investment firm, trading as MAXUS Capital Pty Ltd (ACN 696 911 243), dedicated to the acquisition, integration and long-term optimization of established Australian e-commerce businesses. It seeks 100% equity buyouts, deploying liquid reserves plus commercial debt/vendor finance, and describes a 'Ghost ownership' model of strategic oversight rather than daily task execution post-acquisition.
MAXUS's website provides a general enquiry channel. It offers flexible settlement structures—cash-heavy closings, vendor carry-backs or performance-based earn-outs—funded from its own liquid reserves plus commercial debt or vendor finance rather than third-party equity. Post-acquisition, MAXUS runs a 'Ghost ownership' model—capital and strategic oversight rather than day-to-day operating involvement. Existing virtual assistants or automation are expected to keep running the business day to day. MAXUS does not publish a diligence checklist, transaction timetable, or a stage-by-stage process from initial enquiry through to close.
- Sector focus
- Sector-agnostic, prioritising profitability and ease of remote management over specific niches. Preferred categories: Consumer Goods, Industrial Supplies, SaaS and B2B Distribution (homepage phrases this as 'Consumer Goods, Lifestyle, or specialized B2B niches with high customer retention and low SKU complexity'). Requires a defensible market position — brand equity, proprietary designs or exclusive supplier contracts.
- Geography
- Australia only — targets must be Australian-registered e-commerce businesses.
- Ownership
- Outright 100% equity buyout with a 'Ghost ownership' post-acquisition model: MAXUS provides capital and strategic oversight rather than daily task execution, and targets must require under 20 hours/week of owner involvement, ideally already supported by virtual assistants or automatable via AI-driven customer service.
- Majority or minority
- Majority — specifically 100% equity buyouts (full change of control), not minority stakes.
- Target EBITDA
- Not disclosed as EBITDA specifically — the firm states a target Seller's Discretionary Earnings (SDE) of AUD $150,000-$300,000 per annum, with a minimum 20% net profit margin, as its equivalent earnings/profitability threshold.
- Enterprise value
- Not disclosed as 'enterprise value' specifically — the firm states a target Purchase Price Range of AUD $400,000-$1,000,000 (including SAV, stock at valuation) per acquisition.
- Investment size
- AUD $200,000 in liquidity is stated as immediately available for cash-at-close/deposit; the overall per-deal purchase-price range is AUD $400,000-$1,000,000, funded via a combination of internal/liquid reserves and commercial debt or vendor finance.
- Capital model
- Privately held investment firm (not a traditional pooled/blind-pool fund) using internal liquid reserves combined with commercial debt and vendor finance; offers flexible settlement structures including cash-heavy closings, vendor carry-backs or performance-based earn-outs.
- Founder ownership
- Not a founder-retention model on the seller side — MAXUS seeks 100% equity buyouts (full change of ownership) rather than the seller/founder retaining ongoing equity; day-to-day operations are expected to continue via existing virtual assistants/automation rather than continued founder involvement post-close. On the MAXUS side, the firm is led by its Managing Director, Stephen Maxwell.
Sources
Approached by MAXUS Capital? Talk to someone who has no reason to tell you anything but the truth.