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Acquirer profileUnited States
Who is Internet Brands?
Internet Brands is a private equity firm based in the United States.
Firm facts
Internet Brands
- Type
- private equity firm
- Headquarters
- El Segundo, United States
- Website
- internetbrands.com
- Owned by
- KKR
- Backed by
- Warburg Pincus,Temasek
- Previously backed by
- Hellman & Friedman,JMI Equity
- Acquiring subsidiary
- WebMD Health Corp.
Industries
Last verified 2026-10-30
How they work
Internet Brands operates digital media, marketplace, marketing and software properties across health, legal, automotive and travel markets. Its reported properties include WebMD, Medscape, Nolo, Avvo, CarsDirect and Fodor’s.
Internet Brands acquired WebMD in 2017 and FindLaw in 2024. Its public pages provide a corporate contact form, but no standard acquisition intake or seller process.
- Capital model
- Internet Brands is a strategic operating group. Its 2025 company release names KKR and Warburg Pincus as its portfolio investors.
- Ownership
- The company has acquired established digital businesses including WebMD and FindLaw; the saved sources do not prove a fixed control or minority-investment policy.
- Platform or bolt-on
- WebMD and FindLaw expanded Internet Brands’ health and legal networks. The company does not publish a general platform versus add-on rule in the reviewed sources.
- Sector focus
- Vertical digital media, marketplaces, marketing services and software, principally in health, legal, automotive and travel.
Their portfolio
Showing 9 of 9 known holdings — coverage is still partial.
Company
Sector
What they do
- AvvoSectorMedia & telecomWhat they doAvvo operates an online lawyer directory and legal question-and-answer service.
- CarsDirectSectorConsumer & retailWhat they doCarsDirect operates an automotive shopping and financing marketplace.
- FindLawSectorMedia & telecomWhat they doFindLaw publishes legal information and provides marketing services to law firms.
- Fodor's TravelSectorMedia & telecomWhat they doFodor's publishes travel guides, destination information and related content.
- MartindaleSectorMedia & telecomWhat they doMartindale provides lawyer directory and professional profile information.
- MedscapeSectorMedia & telecomWhat they doMedscape publishes medical news, education and clinical information for healthcare professionals.
- NoloSectorMedia & telecomWhat they doNolo provides consumer legal information and legal services resources.
- PulsePointSectorSoftware & IT servicesWhat they doPulsePoint provides healthcare marketing technology, data and campaign services.
- SectorMedia & telecomWhat they doWebMD publishes consumer health information and related digital services.
Want updates related to acquisitions?
Sources
- internetbrands.com · website
- internetbrands.com · research
- findlaw.com · research
- internetbrands.com · research
- internetbrands.com · research
- internetbrands.com · research
- warburgpincus.com · research
The truth, first.Data as at 2026-10-30