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Acquirer profileAustralia
Who is Infomedia?
Infomedia is a private equity firm based in Australia.
Firm facts
Infomedia
- Type
- private equity firm
- Headquarters
- Sydney, Australia
- Website
- infomedia.com.au
- Company page
- Owned by
- McQueen BidCo Pty Ltd
Industries
Verification date not recorded
How they work
Australian-founded global automotive aftersales software and data provider serving vehicle manufacturers, distributors and dealers with parts, service, ecommerce and customer engagement technology.
Infomedia develops automotive aftersales software and expands its platform through targeted acquisitions and partnerships. Its recent purchases add ecommerce, AI and predictive customer engagement capability.
- Sector focus
- Automotive aftersales data and software, including parts ecommerce, AI knowledge tools and predictive service marketing.
- Geography
- Global automotive ecosystem, with recent expansion across Europe and North America.
- Ownership
- Strategic corporate acquisitions and joint investments, evidenced by Veact, SimplePart and a 50% Intellegam stake.
- Platform or bolt-on
- Complementary products and technology that broaden the automotive aftersales platform.
- Capital model
- TPG-controlled private corporate acquirer following its 2025 take-private transaction.
Their portfolio
Showing 3 of 3 known holdings — coverage is still partial.
Company
Sector
What they do
- IntellegamSectorSoftware & IT servicesWhat they doMunich AI software company providing knowledge assistants for automotive service, repair and technical information workflows.
- SectorSoftware & IT servicesWhat they doAutomotive parts and accessories ecommerce platform that helps vehicle manufacturers and dealers sell genuine products through online stores and marketing tools.
- SectorSoftware & IT servicesWhat they doEuropean automotive marketing software company using customer data and predictive analytics to improve dealership service engagement and retention.
Want updates related to acquisitions?
Sources
- infomedia.com.au · portfolio page
- infomedia.com.au · website
- infomedia.com.au · research
- infomedia.com.au · research
- infomedia.com.au · research
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