Who is HUB24?
HUB24 is a private equity firm based in Australia.

HUB24
- Type
- private equity firm
- Headquarters
- Sydney, Australia
- Website
- hub24.com.au
How they work
HUB24 is a Sydney-headquartered listed financial-technology group serving advisers, accountants and their clients. It combines the HUB24 investment platform with Class wealth-accounting software and myprosperity client portals. Strategic acquisitions have expanded the group’s technology, data and administration capabilities.
HUB24 uses corporate acquisitions alongside product investment to add capabilities to its wealth-technology group. Its published transactions include the acquisition of Class and myprosperity, while its FY25 investor presentation identified opportunities for bolt-on acquisitions. The public material does not set out a standard seller timetable, target-size threshold or fixed acquisition checklist.
- Capital model
- ASX-listed operating group investing corporate capital in technology development and strategic acquisitions.
- Geography
- Australia is the core adviser and client market. The reviewed acquisition material does not publish an exclusive target-country rule.
- Majority or minority
- The core operating subsidiaries are wholly owned, while the group has also made strategic minority investments. This is observed ownership, not an exclusive future deal rule.
- Ownership
- Corporate ownership of operating technology and financial-services businesses; Class and myprosperity were wholly owned in the FY25 controlled-entity disclosure.
- Platform or bolt-on
- The FY25 investor presentation explicitly identifies opportunities for bolt-on acquisitions.
- Sector focus
- Wealth platforms and financial technology, including investment administration, SMSF and trust accounting, corporate compliance, data and client portals.
Their portfolio
Showing 2 of 2 known holdings — coverage is still partial.
- SectorFinancial servicesWhat they doClass develops cloud software for self-managed superannuation funds, trust accounting and investment portfolios. Its group also includes NowInfinity, which supplies legal-documentation and corporate-compliance tools for accountants and financial professionals.
- SectorFinancial servicesWhat they domyprosperity provides digital client portals for financial advisers and accountants. Its software brings together clients’ financial information and supports secure collaboration, document collection and workflows between a practice and its clients.
Sources
- hub24.com.au · portfolio page
- hub24.com.au · website
- announcements.asx.com.au · research
- announcements.asx.com.au · research
- hub24.com.au · research