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Who is HUB24?

HUB24 is a private equity firm based in Australia.

HUB24 logo
Firm facts

HUB24

Type
private equity firm
Headquarters
Sydney, Australia
Last verified 2026-09-26
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How they work

HUB24 is a Sydney-headquartered listed financial-technology group serving advisers, accountants and their clients. It combines the HUB24 investment platform with Class wealth-accounting software and myprosperity client portals. Strategic acquisitions have expanded the group’s technology, data and administration capabilities.

HUB24 uses corporate acquisitions alongside product investment to add capabilities to its wealth-technology group. Its published transactions include the acquisition of Class and myprosperity, while its FY25 investor presentation identified opportunities for bolt-on acquisitions. The public material does not set out a standard seller timetable, target-size threshold or fixed acquisition checklist.

Capital model
ASX-listed operating group investing corporate capital in technology development and strategic acquisitions.
Geography
Australia is the core adviser and client market. The reviewed acquisition material does not publish an exclusive target-country rule.
Majority or minority
The core operating subsidiaries are wholly owned, while the group has also made strategic minority investments. This is observed ownership, not an exclusive future deal rule.
Ownership
Corporate ownership of operating technology and financial-services businesses; Class and myprosperity were wholly owned in the FY25 controlled-entity disclosure.
Platform or bolt-on
The FY25 investor presentation explicitly identifies opportunities for bolt-on acquisitions.
Sector focus
Wealth platforms and financial technology, including investment administration, SMSF and trust accounting, corporate compliance, data and client portals.

Their portfolio

Showing 2 of 2 known holdings — coverage is still partial.

  • SectorFinancial services
    What they doClass develops cloud software for self-managed superannuation funds, trust accounting and investment portfolios. Its group also includes NowInfinity, which supplies legal-documentation and corporate-compliance tools for accountants and financial professionals.
  • SectorFinancial services
    What they domyprosperity provides digital client portals for financial advisers and accountants. Its software brings together clients’ financial information and supports secure collaboration, document collection and workflows between a practice and its clients.
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Sources

The truth, first.Data as at 2026-09-26
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