Who is Experience Co?
Experience Co is a private equity firm based in Australia.
Experience Co
- Type
- private equity firm
- Headquarters
- Australia
- Website
- experienceco.com
How they work
Experience Co is an Australian listed adventure tourism group with a registered corporate office in Sydney and operations across Australia and New Zealand. It operates skydiving, Great Barrier Reef and island tours, rainforest experiences, and tree ropes and ziplining attractions. The group has expanded through acquisitions, including Treetops Adventure and, in August 2026, West Beach Adventure. Its operating businesses also include aviation maintenance and pilot training.
Experience Co expands its operating portfolio through acquisitions and development of tourism experiences. Its Treetops Adventure announcement records completed acquisition and continued independent operation with an executive joining the group leadership team. The public pages reviewed do not describe a standard seller process, due diligence timetable or universal integration plan.
- Geography
- Australia and New Zealand; acquisitions and operating sites span both countries.
- Capital model
- ASX-listed corporate group; historical acquisition funding includes equity capital raisings and bank financing, as documented in its investor milestones.
- Platform or bolt-on
- Acquires tourism operating businesses and expands existing experience platforms through new sites and acquisitions; no universal platform-versus-bolt-on rule stated.
- Ownership
- Strategic acquisition and operation of tourism businesses, with Treetops Adventure described as operating independently within Experience Co after completion.
- Sector focus
- Adventure tourism and leisure, including tandem skydiving, reef and island tours, rainforest experiences, tree ropes and ziplining; supporting aviation maintenance and pilot training.
Their portfolio
Showing 13 of 13 known holdings — coverage is still partial.
- Australian Jump Pilot AcademySectorEducationWhat they doProvides jump pilot authorisation training, turbine endorsements and flight experience programs for commercial pilots entering skydiving and related aviation operations.
- SectorConsumer & retailWhat they doOperates half-day and full-day cruises to Green Island on the Great Barrier Reef, allowing visitors to explore the island and surrounding marine environment.
- SectorConsumer & retailWhat they doOperates diving and snorkelling cruises to the outer Great Barrier Reef and Low Isles from the Port Douglas region.
- SectorConsumer & retailWhat they doProvides guided day tours exploring Cape Tribulation, Cooper Creek and Mossman Gorge, combining rainforest, wildlife and coastal experiences.
- SectorConsumer & retailWhat they doOperates Great Barrier Reef dive and snorkel day tours with Indigenous sea rangers, combining marine experiences with Indigenous culture and education.
- SectorConsumer & retailWhat they doOperates catamaran day cruises from Cairns to Fitzroy Island, providing access to island beaches, rainforest and reef activities.
- SectorConsumer & retailWhat they doOperates tandem skydiving experiences in Queenstown, New Zealand, using aircraft and instructors to serve adventure tourism visitors.
- SectorIndustrials & manufacturingWhat they doProvides piston and turboprop aircraft, helicopter maintenance and avionics support from aviation maintenance centres in New Zealand and south of Sydney.
- SectorConsumer & retailWhat they doOperates catamaran cruises from Cairns to Great Barrier Reef sites for visitors seeking marine tourism and underwater experiences.
- SectorConsumer & retailWhat they doOperates tandem skydiving experiences at multiple Australian drop zones, serving visitors seeking coastal and regional adventure activities.
- SectorConsumer & retailWhat they doOperates tandem skydiving from Wanaka in New Zealand, providing flights and guided freefall experiences over the surrounding alpine landscape.
- SectorConsumer & retailWhat they doOperates tree ropes, ziplining and other aerial adventure courses at parks across Australia for families, groups and recreational visitors.
- West Beach AdventureSectorConsumer & retailWhat they doOperates an outdoor high ropes attraction near Adelaide with multi-level climbing obstacles, a giant swing, a vertical drop and activities for children.
Sources
- experienceco.com · portfolio page
- experienceco.com · website
- experienceco.com · research
- experienceco.com · research
- experienceco.com · research