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Acquirer profileAustralia
Who is Count Limited?
Count Limited is a serial acquirer based in Australia.
Firm facts
Count Limited
- Type
- serial acquirer
- Headquarters
- Australia
- Website
- count.au
Last verified 2026-09-26
How they work
Count Limited is an Australian listed accounting and wealth-services group that invests in advice practices and complementary service businesses. Its equity-partnership model provides capital and central support while preserving local management and business identity. The owned and partly owned businesses are distinct from the wider community of firms authorised through its advice licences.
Count invites accounting, wealth and service firms to contact its equity-partnership team through the official enquiry form. It discusses a tailored partnership covering ownership, succession, growth capital, governance and access to central resources. The public material describes dedicated corporate-finance and M&A support, but does not publish a standard valuation formula, financial threshold or completion timetable.
- Platform or bolt-on
- Acquires equity stakes in operating practices and supports acquisitions by existing partner firms; FY2026 examples include acquisitions by Moggs, AdviceCo, Count Gold Coast, Count North Sydney and Accurium.
- Sector focus
- Accounting and tax practices, wealth and financial advice, and complementary services such as actuarial work, technical training, managed IT and outsourced practice support.
- Majority or minority
- The FY2026 report discloses both controlled subsidiaries and minority equity-accounted investments. Stake size varies by firm rather than following one published percentage.
- Geography
- Equity partnerships and advice businesses across Australia, supported by offshore service operations where relevant.
- Founder ownership
- The equity-partnership model preserves principal ownership and entrepreneurial involvement while providing capital for succession and growth; no universal retention percentage is stated.
- Hold period
- Count describes its partnership approach in terms of perpetuity and custodianship; no fixed fund-style exit period is stated.
- Ownership
- Tailored equity partnerships with retained local management, brand and operating model, alongside wholly owned strategic businesses.
- Capital model
- ASX-listed operating group providing equity capital and preferential debt facilities to support partner growth and succession.
Their portfolio
Showing 16 of 16 known holdings — coverage is still partial.
Company
Sector
What they do
- 4FrontSectorProfessional & business servicesWhat they do4Front provides accounting, tax, business-valuation, financial-planning and mortgage services to individuals and business owners. Its Brisbane-based team combines business-growth advice with personal wealth and self-managed-super-fund support.
- SectorFinancial servicesWhat they doAccurium provides actuarial certificates, retirement and superannuation consulting, technical support and professional education. It serves accountants, financial advisers and lawyers and expanded its actuarial consulting capability by acquiring McGing.
- AdviceCoSectorProfessional & business servicesWhat they doAdviceCo provides accounting, taxation, financial planning and business-coaching services to business owners and families. It operates across the Central Coast and Sydney and acquired the Coastal Wealth financial-planning business in FY2026.
- Collective ResourcingSectorProfessional & business servicesWhat they doCollective Resourcing is an outsourced service provider within Count's Gold Coast group. Count makes its resourcing services available to partner firms alongside other specialist services that support accounting and advice practices.
- Count WealthSectorFinancial servicesWhat they doCount Wealth provides financial planning, investment management, lending and accounting services. It is the current brand of Oracle Group following Count's completed July 2026 acquisition.
- SectorProfessional & business servicesWhat they doHood Sweeney provides accounting, business advisory, financial planning, finance and technology services to businesses, family enterprises, professionals and not-for-profits in South Australia. Count holds a minority interest through One Hood Sweeney.
- SectorProfessional & business servicesWhat they doKidmans Partners provides accounting, audit, taxation, business advisory, self-managed-super-fund, lending and wealth-management services. It serves businesses, government organisations, not-for-profits and private clients.
- Knowledge ShopSectorProfessional & business servicesWhat they doKnowledge Shop supplies technical help-desk support, workpapers, regulatory updates and training to accounting and financial-advice practices. It is part of Count's service-business portfolio following the acquisition of Diverger.
- McGing Advisory & ActuarialSectorFinancial servicesWhat they doMcGing provides actuarial, superannuation, insurance, investment, risk-management and expert-evidence consulting. It is Accurium's actuarial consulting practice within the Count group.
- SectorProfessional & business servicesWhat they doMoggs Accounting + Advisory provides accounting, tax, audit, business-management, superannuation and financial-planning services across regional Victoria and New South Wales. The practice previously traded as Mogg Osborne.
- SectorSoftware & IT servicesWhat they doPriority Networking provides managed IT, cyber security, infrastructure, communications and business-continuity services. It supports professional firms and businesses in industries including accounting, wealth, legal, manufacturing and mining.
- Solutions CentricSectorProfessional & business servicesWhat they doSolutions Centric supplies offshore accounting, tax, self-managed-super-fund, paraplanning, bookkeeping and administrative support. Its dedicated-resource and project models help Australian professional firms expand delivery capacity.
- SectorEducationWhat they doTaxBanter delivers tax training and continuing professional development for accountants and advisers. Its offering includes in-house sessions, public training and online updates on practical taxation topics.
- TwomeysSectorProfessional & business servicesWhat they doTwomeys provides accounting, tax, bookkeeping, business advice and wealth-management services across regional New South Wales and the ACT. Its client work includes agriculture, family businesses and other regional industries.
- SectorProfessional & business servicesWhat they doUnite Advisory provides accounting, taxation, business valuations, financial planning, superannuation and lending advice. Its practices serve businesses and families from Coffs Harbour, Port Macquarie and Macksville.
- WSC GroupSectorProfessional & business servicesWhat they doWSC Group provides accounting, business advisory, property-tax, superannuation, audit and financial-planning services. It supports business owners and professionals through offices across several Australian states.
Sources
The truth, first.Data as at 2026-09-26