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Acquirer profileAustralia
Who is COG Financial Services?
COG Financial Services is a private equity firm based in Australia.
Firm facts
COG Financial Services
- Type
- private equity firm
- Headquarters
- Sydney, Australia
- Website
- cogfs.com.au
Industries
Last verified 2026-10-24
How they work
COG Financial Services is an ASX-listed Australian group providing salary packaging, novated leasing, finance broking, broker aggregation and SME lending through controlled operating businesses.
COG grows by acquiring complementary businesses and further stakes in controlled subsidiaries. Its 2026 presentation describes an active pipeline of accretive bolt-on acquisitions; no standard diligence timetable is published.
- Capital model
- Uses corporate cash, acquisition debt facilities and equity placements to fund acquisitions, as documented for Fleet Network and Easifleet.
- Sector focus
- Complementary salary packaging, equipment finance broking, insurance broking, aggregation and lending businesses.
- Ownership
- Acquires controlling operating businesses and increases stakes in partly owned subsidiaries, with minority management interests retained in some subsidiaries.
- Geography
- Australia; the group and its disclosed key operating subsidiaries are incorporated and operate domestically.
- Platform or bolt-on
- An active pipeline of accretive bolt-on acquisitions across existing salary packaging and broking platforms.
Their portfolio
Showing 9 of 9 known holdings — coverage is still partial.
Company
Sector
What they do
- SectorFinancial servicesWhat they doCentrepoint Finance is a specialist SME finance broking and aggregation business acquired by COG in 2018.
- SectorFinancial servicesWhat they doCOG Aggregation supplies asset finance brokers with lender access, compliance, training, processing support and its COG Connect application platform.
- EasifleetSectorFinancial servicesWhat they doEasifleet provides novated leases and salary packaging in Australia; Paywise acquired 100% of its shares in September 2025 within the COG group.
- Fleet NetworkSectorFinancial servicesWhat they doFleet Network provides novated leasing and salary packaging services across Australia; COG’s 2026 annual report records a 92.38% interest through Platform Consolidated Group.
- SectorFinancial servicesWhat they doLinx Australia Group brokers asset finance, insurance and mortgages for businesses across Australia.
- PaywiseSectorFinancial servicesWhat they doPaywise provides employee salary packaging and novated leasing services; COG’s 2026 annual report identifies it as an indirect Fleet Network subsidiary.
- SectorFinancial servicesWhat they doPlatform Finance provides car and equipment finance aggregation and loan-processing support to mortgage brokers diversifying into asset finance.
- SectorFinancial servicesWhat they doQPF Finance Group brokers equipment, property and business finance and general insurance for Australian business clients.
- SectorFinancial servicesWhat they doWestlawn provides commercial and consumer lending plus insurance broking in Northern New South Wales; COG’s 2026 annual report shows a 75% group interest in Westlawn Finance.
Want updates related to acquisitions?
Sources
- cogfs.com.au · website
- cogfs.com.au · research
- app.sharelinktechnologies.com · research
- app.sharelinktechnologies.com · research
- cogfs.com.au · research
The truth, first.Data as at 2026-10-24