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Acquirer profileUnited States
Who is Cision?
Cision is a private equity firm based in the United States.
Firm facts
Cision
- Type
- private equity firm
- Headquarters
- Chicago, United States
- Website
- cision.com
- Owned by
- Platinum Equity
- Previously backed by
- GTCR
Industries
Last verified 2026-10-30
How they work
Cision provides media and consumer intelligence, communications and press-distribution products for marketing and public-relations teams. Its brands include CisionOne, Brandwatch, PR Newswire and Trajaan. Platinum Equity acquired Cision in January 2020; subsequent transactions added Brandwatch, Streem and search-intelligence platform Trajaan.
Cision’s Trajaan transaction followed a Brandwatch partnership and set out integration of search data across Cision products. Its public announcements explain strategic fit and product integration but do not publish a standard diligence or seller timetable.
- Platform or bolt-on
- Verified acquisitions add businesses or capabilities to the existing operating group. Media, consumer, social and search-intelligence technology that adds data or capabilities to its communications platforms. The December 2025 Trajaan acquisition was tied to Cision’s AI and data strategy.
- Sector focus
- Media, consumer, social and search-intelligence technology that adds data or capabilities to its communications platforms. The December 2025 Trajaan acquisition was tied to Cision’s AI and data strategy.
- Ownership
- An integrated portfolio of communications and intelligence businesses and products; product brands are distinguished from separate companies.
- Capital model
- Platinum Equity-owned operating software and information-services group.
- Geography
- Global customer base across the Americas, Europe, the Middle East, Africa and Asia Pacific; no exclusive acquisition geography is published.
Their portfolio
Showing 2 of 2 known holdings — coverage is still partial.
Company
Sector
What they do
- SectorSoftware & IT servicesWhat they doProvides consumer-intelligence, influencer-marketing and social-media management software.
- TrajaanSectorSoftware & IT servicesWhat they doProvides search-intelligence tools covering traditional search, social, commerce and generative-AI platforms.
Want updates related to acquisitions?
Sources
- cision.com · portfolio page
- cision.com · website
- cision.com · research
- platinumequity.com · research
- cision.com · research
- cision.com · research
The truth, first.Data as at 2026-10-30