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Who is Amotiv Limited?
Amotiv Limited is a private equity firm based in Australia.
Firm facts
Amotiv Limited
- Type
- private equity firm
- Headquarters
- Melbourne, Australia
- Website
- amotiv.com
Industries
Verification date not recorded
How they work
Amotiv is an Australian listed automotive-parts group, formerly GUD Holdings. It manufactures and distributes towing, vehicle-lighting, electrical, filtration, braking and drivetrain products through three operating divisions. Acquisitions including AutoPacific Group, Brown & Watson International and Disc Brakes Australia helped build its automotive portfolio.
Amotiv has built its automotive businesses through acquisitions and product development, then operates them within three divisions. Its latest strategy prioritises returns, international growth and the Amotiv Unified integration program. Portfolio pruning is part of that approach: East Coast Bullbars was sold in July 2026.
- Capital model
- Acquisitions and growth investment are undertaken by an ASX-listed operating company using corporate capital and borrowing facilities, within its published capital-allocation framework.
- Geography
- The group is anchored in Australia and New Zealand with growing international operations. Its portfolio includes businesses in North America, Europe and Asia; no fixed geographic boundary for future acquisitions is published.
- Majority or minority
- The FY2026 group-entity table records wholly owned subsidiaries across its operating businesses. That ownership record demonstrates control acquisitions, but does not establish an exclusive prospective stake preference.
- Ownership
- Operates businesses through 4WD Accessories and Trailering, Lighting, Power and Electrical, and Powertrain and Undercar divisions, with the Amotiv Unified program integrating systems and improving efficiency.
- Platform or bolt-on
- Historical transactions include the AutoPacific Group platform and smaller complementary automotive businesses such as Caravan Electrical Solutions and Milford Cargo Barriers and Towbars. No formal platform-versus-bolt-on allocation is published.
- Sector focus
- Automotive aftermarket and original-equipment parts, including towing and trailering, specialist lighting and power management, filtration, brakes, clutches and vehicle electronics.
Their portfolio
Showing 14 of 14 known holdings — coverage is still partial.
Company
Sector
What they do
- SectorIndustrials & manufacturingWhat they doAA Gaskets supplies automotive gaskets and sealing products in Australia under the Permaseal range. Amotiv’s owner-provided AA Gaskets website redirects to its current Permaseal site, while the FY2026 report retains AA Gaskets Pty Ltd as a group company.
- SectorIndustrials & manufacturingWhat they doAustralian Clutch Services manufactures and supplies replacement and performance clutch kits, hydraulics and related components for passenger, commercial and industrial vehicles. ClutchPro and Xtreme are product brands within the business.
- SectorIndustrials & manufacturingWhat they doAutoPacific Group designs, manufactures and distributes towing, trailer and vehicle-accessory products for original-equipment and aftermarket customers. Amotiv acquired the group in 2022 and includes it in the 4WD Accessories and Trailering division.
- SectorIndustrials & manufacturingWhat they doBrown & Watson International develops and distributes automotive lighting, electrical equipment, portable power-management products and vehicle accessories. Its operating brands include Narva and Projecta, which are not counted as separate company holdings here.
- SectorIndustrials & manufacturingWhat they doCruisemaster develops and manufactures off-road caravan and camper-trailer suspension systems and couplings. The current Amotiv business roster and FY2026 entity table establish it as an owned operating company.
- SectorIndustrials & manufacturingWhat they doDisc Brakes Australia manufactures automotive brake rotors and supplies braking components for replacement and performance applications. Acquired in 2018, it remains a wholly owned business in Amotiv’s Powertrain and Undercar division.
- SectorIndustrials & manufacturingWhat they doFully Equipped supplies ute accessories in New Zealand, including canopies, hard lids, roof racks and drawers. Its current site identifies it as part of Amotiv; Crown Canopy is one of its product offerings, not a separate company.
- SectorIndustrials & manufacturingWhat they doInfinitev provides replacement and remanufacturing solutions for hybrid and electric-vehicle batteries in Australia and New Zealand. Its operating model includes reusing and repurposing batteries rather than only selling new automotive products.
- SectorIndustrials & manufacturingWhat they doInnovative Mechatronics Group supplies engine-management and electronic replacement parts and repairs and remanufactures automotive electronics. Its owner-provided IM Group website now redirects to Injectronics, whose current site retains the IM Group identity.
- SectorIndustrials & manufacturingWhat they doNZ Gaskets supplies automotive gaskets and sealing products in New Zealand. Its owner-provided website redirects to Permaseal New Zealand and retains the NZ Gaskets sales identity; it is distinct from the Australian AA Gaskets entity.
- SectorIndustrials & manufacturingWhat they doParkside Towbars supplies towing equipment and vehicle accessories, including towbars, bullbars and roof-rack systems. Amotiv lists the business within its 4WD division and records Parkside Towbars Pty Ltd as wholly owned.
- SectorIndustrials & manufacturingWhat they doRindab is a Swedish supplier of vehicle lighting, accessories and equipment for commercial and recreational applications. Amotiv lists it in its electrical division and records Rindab AB as a wholly owned group company.
- SectorIndustrials & manufacturingWhat they doRyco Group supplies automotive filtration products for the Australian and New Zealand aftermarket, including oil, air, fuel and cabin filters. Its Ryco Filters brand is represented as one operating company rather than multiple product lines.
- SectorIndustrials & manufacturingWhat they doWesfil supplies automotive filtration products, including oil, air and fuel filters, to the aftermarket. The operating business is listed in Amotiv’s Powertrain and Undercar division and as a wholly owned Australian group company.
Exited holdings
Confirmed former portfolio companies, shown separately from current holdings.
Company
Sector
What they do
- East Coast BullbarsSectorIndustrials & manufacturingWhat they doEast Coast Bullbars manufactures vehicle bullbars and frontal-protection equipment. Amotiv’s FY2026 annual report states that the sale of the ECB Pty Ltd business completed on 3 July 2026, so this holding is recorded as exited. (exited)
Sources
- amotiv.com · website
- amotiv.com · research
- amotiv.com · research
- amotiv.com · research
- amotiv.com · research
- amotiv.com · research
The truth, first.