Who is 2R Private Equity?
2R Private Equity is a private equity firm based in Australia.
2R Private Equity
- Type
- private equity firm
- Headquarters
- Melbourne, Australia
- Website
- 2rpe.com.au
- Company page
How they work
2R Private Equity is a Melbourne investment firm founded in 2017 and owned by its two co-founders. It acquires established Australian small and medium-sized businesses, then improves their operations through technology, analytics and management. Its published investment sectors include packaging, distribution and consumer goods.
2R assesses acquisition opportunities through financial analysis, due diligence and risk assessment. It targets mature, profitable owner-managed businesses and offers owners a route out of daily operations. After acquisition, it applies technology, analytics and operational changes, with further acquisitions available to consolidate fragmented markets.
- Founder ownership
- Typically owner-managed businesses; business owners can exit day-to-day operations.
- Geography
- Primarily Australia.
- Ownership
- Acquisition of unlisted, mature, typically owner-managed businesses with operational improvement after investment.
- Platform or bolt-on
- Established platform businesses and consolidation opportunities; Seaga’s acquisition of Emmoco is explicitly described as a bolt-on.
- Sector focus
- Broadly sector agnostic, focusing on stable established industries. Published examples include packaging consumables, colour systems, fashion wholesale, flooring distribution, toys and homewares, letterbox distribution, baby goods retail and digital cutting machines.
- Target EBITDA
- A$0.5m–A$5m; published EBITDA margin target above 15%.
- Target revenue
- A$5m–A$20m.
Their portfolio
Showing 2 of 2 known holdings — coverage is still partial.
- EmmocoSectorIndustrials & manufacturingWhat they doEmmoco supplies pallet stretch wrap, pallet-wrapping equipment and industrial packaging machinery. Seaga Group acquired the business to expand its packaging distribution range.
- Seaga GroupSectorIndustrials & manufacturingWhat they doSeaga Group distributes industrial consumables and machinery for manufacturers, diemakers, printers and design businesses in Australia and New Zealand. Its range includes packaging and cutting equipment as well as Pantone and X-Rite colour products.
Sources
- 2rpe.com.au · portfolio page
- 2rpe.com.au · website
- linkedin.com · research